The Creation of Belle Collection
Nikki Granett, Owner & Founder of Belle Collection Boutique, started Belle during a time when she was struggling with her mental health & needed a passion project. She had always dreamed of owning her boutique and brand, and she took the struggles she was having in her life and channeled them all into creating Belle Collection. Belle Collection officially launched on September 1, 2021. The team at Belle Collection continues to strive to be the destination for clothing for all occasions and instill confidence in all women wearing Belle.
About the Team
Belle Collection Boutique is owned & operated by Nikki Granett, with the help of her sisters, modeling & promoting the business. Nikki recently took on a summer intern to help with daily operations, social media & expansion! Joelle Beauchamp, intern, is a young fashion student wanting to learn the in's & out's of owning a brand. This pair makes an awesome team, and both have been working so hard in order to expand the business & create the best version of the brand.
Belle's Mission
Belle Collection was created out of the essence of the name, belle, meaning beautiful woman. Belle Collection's mission is to make women feel confident & beautiful in everything they wear. Belle Collection features a feminine energy to all the clothing & the brand aesthetic. Belle Collection is a woman-owned small business, with the intention of supporting all women & helping them flourish- starting with their clothing.
Curation of Summer in Bloom
Nikki Granett knew she wanted to plan an incredible summer drop, and Summer in Bloom was nothing short of incredible. With the help of her intern, the two meticulously selected the perfect set of items to sell, planned & executed a photoshoot that reflected the Summer in Bloom aesthetic, and just dropped the collection Friday, June 10th. The collection features many trending summer silhouettes & colors, including hues of pink, neutrals, and white. The new collection has something for everyone, from future brides (like Ms. Granett herself) in the White Maxi set, to stylish city-goers in the Summer in Bloom LBD, and our cottage core fanatics in the Tassel Tie Pink Maxi.
Nikki & Joelle conducted their Summer in Bloom photoshoot at Dow Gardens in Midland. The location was perfect for the summery, floral vibes of the collection. With the help of the amazing models, styling by Nikki & Joelle, and photos by Joelle, the photos perfectly captured the essence of Belle Collection & the Summer in Bloom line.