SUMMER SWIM
In the early spring, Nikki Granett, founder, and CEO of Belle Collection Boutique was planning her drops for the summer. She decided it was time to welcome in some new items, one’s that she has never sold before- swim.
Swim can be such a daunting task for a boutique owner, as so many bathing suits have weird fits, wouldn’t be comfortable for bodies of different sizes, and so many other issues can arise when it comes to swimwear.
At the beginning of the summer, Nikki Granett & her summer intern, Joelle Beauchamp, began carefully curating the Summer Swim line. They carefully selected suits that were trendy, good quality, comfortable coverage, and would look great on any body. Along with suits, the pair decided to include a variety of swim covers- including a cover up dress and a variety of oversized graphic tees.
“This is a new category for us and is super exciting to have curated a summer swim collection for the first time! Joelle and I really wanted to bring in cute & fun pieces for the Summer. Hence the cool retro print, vibrant pink, and checkered motifs. Additionally, we wanted our customer to have a second piece to throw on as if they were pool side or at the beach. We’ve added a couple of cute graphic tees and a gorgeous crochet midi cutout dress. We are excited to introduce the collection and hope you all love it as much as we do!” – Nikki Granett
THE SHOOT
After placing the order for the Summer Swim collection, the two began meticulously planning the shoot. They were certain they wanted to include a variety of body types in this shoot- in order to show the size range and the inclusivity their suits offer. The shoot would give the look of a French girl beach day- complete with citrus fruits and Pellegrino water.
The shoot took place on Saturday, July 9th at Bay City State Park, where the lovely models & owner and intern met and instantly began getting content. The shoot was styled and planned fully by Nikki and Joelle, and was shot and edited by Joelle.
The shoot perfectly encapsulated the vibe and inclusivity that the pair were aiming for this collection.
THE DROP
The Summer Swim collection just dropped Friday, July 15th at 12 pm EST on bellecollectionboutique.com. In preparation for the drop, Nikki and Joelle worked hard to have all inventory prepared to ship out, have content posted on the Instagram account to get people excited, and to include all the size detailing and care instructions on the website. The Belle website has taken on a new look with the summer swim photos added, and Granett is so excited to expand her brand through swim, and even further to come.
THE STYLES
GREEN QUEEN BIKINI SET
This bikini set features a cool retro print in green and pink hues. Pair with our matching Green Queen Sarong for a effortlessly chic and timeless beach outfit. This bikini is so flattering on all bodies and includes adjustable straps on the top, with a high leg bottom.
SMOCKED PINK BIKINI
This bikini set is perfect to show off you tan with its neon pink shade and smocked design. This bikini features adjustable straps on the top, with a cheeky high leg bottom. Pair with our Green Queen Sarong or throw on our Crochet White Cover Up Dress over top!
CUTOUT CHECKERED ONE PIECE
This cut-out one piece is the perfect poolside suit! Features a checkered, flower motif prints with cut-out sides & center. Has a deep V neckline and offers medium coverage! This suit is so flattering on all bodies, and is the perfect trendy play on the typical one-piece bathing suit!
CROCHET WHITE COVER UP DRESS
The most comfortable and flattering cover up you will ever own! Features a midi length style, with a front knot and cutout detail. Is made from the most comfortable knit pointelle fabric and is the perfect amount of sheer to show off your bathing suit underneath!
SHOW YOURSELF MORE LOVE GRAPHIC TEE
Show yourself more love. Always. This tee is the perfect oversized fit, features a small front left chest design and a full back trendy design, the perfect reminder as you hit the beach. Perfect for an easy swim coverup, or style with jeans, jean shorts, cargos, or biker shorts for an effortless elevated graphic tee outfit.
VINTAGE CALI GRAPHIC TEE
“West Coast California Custom Motors” This oversized graphic tee is perfect for our vintage lovers. Features an image of a vintage car. Style this as a coverup over a suit, or with jeans, jean shorts, or biker shorts for the perfect effortless outfit!